Sparking Connection Blog

5 Marketing Shifts for 2026: What's Actually Working

The start of a new year always brings a mix of energy and pressure.

Many of us are sitting down right now to think about our marketing, communications, and content plans for 2026 — what to start, what to keep, what to change, and maybe even what to finally let go of. And if we're being honest, that planning process can feel even heavier than it used to.

There are more tools. More platforms. More advice. And now, more AI — promising speed, efficiency, and scale, while adding another layer of decisions and noise.

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Productivity, Tips & Trends Nancy Sheed Productivity, Tips & Trends Nancy Sheed

What’s Your Planning Style?

Are you like me and the idea of resolutions makes you a bit queasy – especially talking or thinking about them before January? Join the club – and celebrate that January is just a month like any other. If and when you are ready to make some plans for your new year, then take a look at some of my favorite resources and experts below.

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