The start of a new year always brings a mix of energy and pressure.

Many of us are sitting down right now to think about our marketing, communications, and content plans for 2026 — what to start, what to keep, what to change, and maybe even what to finally let go of. And if we're being honest, that planning process can feel even heavier than it used to.

There are more tools. More platforms. More advice. And now, more AI — promising speed, efficiency, and scale, while adding another layer of decisions and noise.

As I’ve been working with AI this year, here’s where I’m landing (for now): AI isn’t the enemy — it’s a thoughtful partner. Discover how to use AI intentionally for productivity, creativity, and amplifying your expertise.

Recently I had a truly insightful conversation with a friend who's navigating the world of communications for a wonderful nonprofit. We chatted about the unique challenges of sharing impactful stories, especially when the organization’s work involves sensitive situations and clients privacy is paramount. It made me reflect on how many purpose-driven organizations are doing incredible work but might feel stuck when it comes to effectively communicating their mission and building engagement online.